Demand Generation Manager

Sofia, Bulgaria

About us

We are powering the workspace transformation through technology.

We started OfficeRnD because we believe that workspaces could be something more – platforms that help you focus on your work, give you access to knowledge you didn’t have before and connect you to like-minded professionals. Because of that, every day we strive to help flexible workspaces – the champions of the future of work, deliver amazing experience to their customers, more power to their brand, and sustainable growth to their business.

OfficeRnD is a SaaS platform helping our clients maximize productivity and improve members’ experience. We’re a high-growth international startup and since we started in 2015 we grew the team to 70+ people in 3 international offices and built a loyal customer base of over 1000+ spaces in 35 countries who love what we do.

About the role

As a  Demand Generation Manager you will be  responsible for driving demand for our solutions by developing and managing integrated marketing campaigns and programs. Your focus would be on developing and leading a comprehensive portfolio of campaigns and programs designed to nurture, engage, and convert our prospects as well as drive adoption and cross/up-sell to our existing customers to meet and exceed marketing business objectives. Beyond campaign management, you would collaborate with the sales team on funnel management and with key stakeholders on website projects and pages.

What you’ll do:

  • Own the planning, execution, reporting, and results of end-to-end demand generation programs, including but not limited to, webinars, emails, nurtures, paid media, etc.
  • Develop and execute multi-channel campaigns to drive traffic, MQLs, and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage.
  • Develop a comprehensive marketing plan to drive demand and foot traffic to the company presence at industry conferences. Communicate internally to the business on progress and results, and support the execution of conference planning.
  • Work alongside Sales to monitor lead volume, quality, follow up process and conversion rates with a focus on ROI and revenue growth.
  • Provide reports, analyses, and insights around improving the efficiency and effectiveness of campaigns.
  • Work alongside key stakeholders on marketing web pages and projects to optimize the customer experience. Analyze customer journeys, recommending and executing tests that result in conversion rate optimization
  • Manage agency and contractor relationships, expectations, and budgets.

What to bring:

  • 4+ years’ experience in B2B demand generation marketing with increasing responsibility.
  • Ability to handle both strategy and execution of lead generation and operations. Tactical, hands-on experience with lead forecasting, reporting, and analysis.
  • Good understanding of the sales-marketing funnel performance. Funnel management experience is a plus.
  • Experience with CRMs or marketing automation systems like HubSpot.
  • Experience with content management systems (WordPress preferred). Basic understanding of HTML and CSS.
  • Experience with analytical tools such as Google Analytics, Google Tag Manager and Google Data Studio.

What we offer:

  • You will help shape the marketing strategy for a SaaS product with more than 30,000+ daily users, spanning multiple channels (web, mobile) and targeting different user personas
  • Opportunity to join the team of one of the best-funded startups in the country
  • Opportunity to make your own decisions, take responsibility and make a difference
  • Extensive social benefits package (additional health insurance incl. dental)
  • Flexible work time and work from home policies
  • Team oriented culture with focus on open communication
  • Co-funded MultiSport card
  • 25 days off a year, after your first year with us
  • An extra day off for your birthday
  • Opportunity to work in Bulgaria’s top tech incubator/coworking space – Campus X
Sounds interesting? Hit the APPLY button or simply send us your CV at hc@officernd.com

Making flexible working the way of working

Making flexible working the way of working has always been our main goal.

We started OfficeRnD because we believe that workspaces could be something more – platforms that help you focus on your work, give you access to knowledge you didn’t have before and connect you to like-minded professionals.

Because of that, every day we strive to help flexible workspaces – the champions of the future of work, deliver amazing experience to their customers, more power to their brand, and sustainable growth to their business.

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    4

    Global Offices

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    1000+

    Spaces Trust Us

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    $4.5M

    Funding 

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    100+

    Teammates

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Miroslav Miroslavov

CEO & Co-founder

We build our tech and our team to help you run the world’s best workplace; delivering amazing experience to your customers, more power to your brand, and sustainable growth to your business.