How Roam Manages Multiple Locations Easily with OfficeRnD Flex

ROAM’s presence spans ten premium properties across three states, anchored by an upscale model that seamlessly blends flexible workspaces with high-end meeting venues. Founded in 2008 by a group of IBM employees seeking a distraction-free, professional alternative to remote work, ROAM pioneered the shared workspace concept in Alpharetta, Georgia. Since expanding its business model in 2011 to encompass full-service luxury meetings alongside corporate coworking, the brand has focused on creating dynamic environments where productivity thrives. Today, ROAM stands as a premier regional destination for businesses seeking flexible, hospitality-infused workspace solutions that drive organizational success.

In the rapidly expanding market of flexible corporate workspaces, ROAM differentiates itself by pairing premium amenities with sophisticated multi-location operations. At the operational helm is Director of Sales, Bret Briggs, whose focus on strategic expansion and bottom-line efficiency guides ROAM’s multi-state growth. As the business scaled, managing a growing network of cross-property members required an agile, highly automated corporate infrastructure. By transitioning to OfficeRnD Flex, ROAM consolidated its disparate operational tools, unlocked substantial cost savings, and established a tech-forward foundation built for rapid, profitable expansion.

With the ambition to expand seamlessly across state lines, ROAM found itself held back by a fragmented and expensive backend infrastructure. The team was juggling five disconnected software platforms to handle basic daily tasks like billing, member tracking, and meeting room bookings. This tech clutter meant paying redundant vendor fees, processing credit card transactions across multiple gateways, and forcing staff to manage and maintain multiple complex systems.
Every time ROAM looked to open a new location or scale outside its home state, they faced the costly, inefficient hurdle of manually recoding their website architecture, which previously required a quarter-million dollars in custom software development. To achieve true operational velocity, ROAM needed an all-in-one solution that could centralize billing and multi-site access control and streamline workflows without a massive capital expenditure.

ROAM needed a platform that could:

• Support multi-location operations across multiple states
• Simplify member and guest management
• Centralize billing and invoicing workflows
• Integrate seamlessly with tools like Stripe, QuickBooks and Kisi
• Deliver a branded member experience
• Provide actionable reporting for leadership and operations teams
• Scale alongside the business without requiring expensive custom development

ROAM’s journey with OfficeRnD Flex highlights the massive financial and operational leverage that comes with a consolidated tech stack. Moving into their eighth year of partnership, the business has eliminated thousands of dollars in administrative waste and custom software development fees. Manual data aggregation and siloed billing processes have been replaced with automated workflows and real-time dashboard visibility, empowering on-site teams to focus entirely on customer acquisition and premium service.
For a high-growth flex space brand, a unified technology platform is not just an administrative utility; it is the financial engine that makes scaling simple. ROAM’s success proves that when corporate operational visibility and modern automation unite, scaling across borders becomes a highly profitable reality.