How 4 & Co Never Misses a Lead with OfficeRnD's AI Sales Agent

4 & Co Coworking Spaces is a family-run coworking brand rooted in the suburbs of the Clearwater, Florida area. What began in 2018 as a creative solution for a vacant 3,000-square-foot commercial building – owned by the family for decades – has grown into a thriving two-location operation. The business is run by Co-Founder Pierre Goris alongside his parents and brother, hence the name. Their flagship space offered flexible offices and open coworking from the start, and their second location – a 38,000-square-foot flagship in Land O’ Lakes – raised the bar significantly, adding a gym, podcast studio, photo studio, a mother’s room, multiple meeting rooms, private offices of all sizes, and event space. Notably, the second location was built and opened during the height of the COVID-19 pandemic, a bet that ultimately paid off.

4 & Co’s story is one of bold instincts and steady execution. From retrofitting a family building into a coworking space to expanding into a full-scale flex campus during one of the most uncertain periods in recent history, the team has consistently leaned into opportunity rather than away from risk. That same mindset led them to become an early adopter of OfficeRnD’s AI Sales Agent – a decision that transformed how they handle inbound leads and engage prospective members.

Like many coworking operators, 4 & Co didn’t have a dedicated sales team. Inbound leads arrived from multiple directions – website form submissions, walk-ins, referrals from existing members, and unsolicited emails – and the responsibility for managing all of them fell to the community manager and assistant community manager. Without a centralized system, responses were inconsistent, follow-ups were easy to miss, and the whole process felt, as Pierre Goris puts it, “very hectic.”

“Things dropped through the cracks,” he recalls. “You weren’t sure if people responded, didn’t respond, or were waiting on a response. It definitely became a headache.” The team needed a way to ensure every lead was acknowledged promptly and consistently – without adding headcount.

4 & Co’s adoption of the AI Sales Agent reflects the same pragmatic boldness that has defined the business from the start. By ensuring every inbound lead receives an immediate, accurate, on-brand response, regardless of how busy the team is on any given day, they’ve effectively closed the gap between interest and conversion. The community team’s feedback has been universally positive, and the experience of being an early adopter gave the 4 & Co team both confidence in the product and a head start in optimizing it for their specific needs.

For other flex space operators considering the same step, Pierre’s advice is practical: invest time in your intake form. “If there’s something in your form that can help the AI agent respond more accurately, that helps a lot. Give it more information to work with.” Small refinements like asking how many people need an office, or including a simple ‘Would you like to book a tour?’ prompt can meaningfully sharpen the quality of every automated reply.

For 4 & Co, the AI Sales Agent isn’t just a time-saver. It’s become a quiet but essential member of the team.