Revenue Occupancy Index (CROI)

The Revenue Occupancy Index is a standardized measure used in the coworking industry to evaluate and compare the revenue occupancy rates of coworking spaces.

It serves as a benchmark to gauge the efficiency and performance of these spaces by assessing how effectively they are utilizing their available workspaces. This index allows operators to measure their performance against industry standards and competitors, facilitating informed decision-making and strategic planning.

How is the Revenue Occupancy Index benchmark built?

Before we move to the benchmark, let’s remind you how to calculate revenue occupancy properly—you need to divide your total revenue by your target revenue. You can read more about Revenue Occupancy here.

In the next step, to build a proper revenue occupancy benchmark, we need:

1. Data Collection: Gather revenue occupancy data from a representative sample of coworking spaces, including various sizes, locations, and types (urban, suburban, rural).
2. Standardization: Standardize data collection to ensure consistency across coworking spaces.
3. Calculation of Industry Average: Calculate the average Revenue Occupancy Index across the collected data to establish a baseline benchmark.
4. Segmentation: Segment the data based on factors such as geographical location, space size, and type of coworking space to provide more precise benchmarks for different categories within the industry.

Why do we need a Revenue Occupancy Index Benchmark?

Although all coworking spaces are unique, it is crucial to measure and compare your operations to those of other players in the industry. This can help management teams, investors, landlords, and other stakeholders better understand their coworking space operations and how they can improve.

As noted many times, we consider revenue occupancy the most important metric for coworking and flex spaces.

1. Performance Evaluation: Allows coworking space operators to evaluate their revenue occupancy rates relative to the industry average, identifying areas of strength and opportunities for improvement.
2. Competitive Analysis: Facilitates comparison with competitors, helping operators understand their market position and make strategic adjustments.
3. Operational Efficiency: Encourages operators to optimize space usage and enhance revenue occupancy rates, directly impacting revenue generation.
4. Investment Decisions: Provides valuable insights for investors assessing coworking spaces’ financial health and potential profitability.

At OfficeRnD, we’re working hard to build the first large-scale benchmark Revenue Occupancy Index. We will share more information soon.

In summary

The Revenue Occupancy Index serves as a vital benchmark for the coworking industry, providing a standardized measure to assess and compare the revenue occupancy rates of coworking spaces.

Establishing this index will allow operators to evaluate their performance, optimize space usage, and make data-driven decisions to enhance their competitiveness and profitability.