Visitor (Guest)
Visitor refers to a guest of a coworking space who’s usually been invited by a member for a meeting, event, or another activity.
Since coworking and flex spaces are hospitality businesses, every operator’s primary goal is constantly increasing the number of visitors.
Why should you have more visitors?
Having more visitors is one of your best opportunities to attract new customers.
- Visitors are your best potential customers. Whether they need a permanent desk, an office, a meeting, or an event space for their offsite meeting, you should always try to upsell your visitors through your marketing activities and campaigns.
- Visitors are great advertisers. They will spread the word about your fantastic coworking space. Ensure all visitors receive a great reception at your space and wow them! Also, don’t forget to add them to your marketing lists and send them regular updates about what’s going on in your space!
That’s why you should try to have as many visitors as possible and “wow” them all!
How do you get more visitors?
There are several ways to attract more visitors to your coworking space.
- Organize educational events, hackatons, and other exciting community events.
- Organize public events with a partner, like wine tasting, making cocktails, summer dance events, etc.
- Stimulate your members to host events, parties, and other activities with external guests.
- Work with local partners (like local councils or NGOs) to organize gatherings in your space.
- Promote your additional services, like Hot desks, Meeting spaces, etc.
These are just some ideas for getting more external visitors through the door.
We hope these will spark your imagination and attract visitors to your remarkable coworking space!
Furthermore, to fully utilize your space’s potential, we recommend using a dedicated visitor management system, such as OfficeRnD Flex. It will simplify the management process, improve the visitor experience, and maximize your opportunities by syncing all visitor information with your marketing system.
