How to Measure and Improve Performance of Meeting Rooms in Coworking Spaces

Learn how to make the most out of your meeting space

Meeting rooms in your coworking space are a necessary and significant revenue stream. To make the most of them, you should understand their performance. Having the right data will help you identify where to focus your time, effort, and resources in order to improve meeting room utilization and ultimately to increase revenue.

The following guide is a product of our work with 1000+ flexible workspace centers, additional research, and focused interviews with industry experts and clients of ours who have nailed down these processes.

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What you'll learn

  • The most important KPIs in terms of performance
  • How to enhance meeting room utilisation within your community
  • How to add more value to your meeting rooms
  • Useful marketing tactics to promote your meeting space
  • How to increase revenue with external bookings
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This eBook was written with the help of some of the best industry experts we’re proud to call partners and friends.



Kane Willmott

Co-founder and CEO 
iQ Offices

Kane Willmott is a people-oriented, highly creative entrepreneur and the co-founder and CEO of iQ Offices, a luxury coworking brand with locations in Toronto and Vancouver.

Kane has 20 years of sales and entrepreneurial experience, assisting in the startup of multiple real estate brokerages as well as a public company listed on the Toronto Stock Exchange. He centers his work on creating experiential environments where top performers can do their best work, and takes pride in building strong teams backed by a culture of service excellence. 

In addition to running iQ Office Suites, Kane is a partner in a real estate brokerage, Spire Commercial Realty, and a real estate investment company, Spire Capital Investments. He also served as President of the Global Workspace Association in 2017-2018, which has given him a speaking platform to promote the use and implementation of high-caliber coworking strategies for entrepreneurs, organizations, and owners of commercial real estate.

Kevin Whelan


Kevin Whelan is a marketing consultant and Founder of Everspaces and is dedicated to helping coworking spaces get full. With over a decade of experience in digital marketing (five years in the coworking industry) and 18+ years designing and developing websites, Kevin is a leading source of knowledge when it comes to helping coworking spaces get (and stay) full of happy members.


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Free eBook: How to Measure and Improve Performance of Meeting Rooms in Coworking Spaces