Collaboration tools help teams stay productive and connected whether they work hybrid or fully remote, and they let people support clients faster. The right tools can clear bottlenecks, or stop them forming in the first place.

Below are five ways online collaboration tools improve your business, plus five ways they help your clients. You’ll also find answers to questions like “How can collaboration tools improve team communication?” and “How do collaboration tools improve productivity?”


Quick Summary

  • A collaboration tool is software that lets people communicate, share work, and coordinate tasks in one place, whether they sit in the same room or on different continents.
  • There are several types of collaboration tools, including those for communication, cloud documentation, task management, and meetings.
  • Collaboration tools change how a business runs, touching productivity, problem-solving, teamwork, and data security.
  • The benefits reach your end customers too, through shorter wait times, better service, and faster human-to-human communication.

Types of Collaboration Tools

Collaborative tools and technology can be anything from video to chatbots to instant messaging to organizational options and cloud documents. Nearly 80% of workers now use collaboration tools in their work, and adoption keeps climbing as more teams split time between home and the office.

Communication Tools

Communication tools can include instant messaging or collaborative video platforms. These usually do the following:

  • They allow for visual explanations of technical or detailed processes, which are perfect for particularly technical topics.
  • They let the customer “follow along” and help themselves, giving them a sense of agency.
  • They speed up onboarding. Recordings can be saved for each client to refer to later, which cuts the number of support requests.

Some of the most useful communication tools:

Cloud Documentation

Google Workspace, Google Drive, and Google Docs all run in the cloud. The main advantages:

  1. Everything stays in one place.
  2. Anyone with access can edit without keeping a copy on their own system.
  3. If local copies get deleted, a backup remains in the cloud.
  4. Members can see specific feedback easily.
  5. The interface looks similar to Word and other word processors.
  6. File sharing is built in.
  7. The feature set keeps growing.

Task Management

Task management tools give team members one place to see their tasks for the day or the week. They let people “tag” each other, which improves communication.

They also keep a text record of everything discussed, which supports better organization and a sharper focus on customer needs.

task management

In short, they make collaboration faster and easier.

This matters most in hybrid work, where it helps everyone stay on the same page for the length of a project.

Some popular task management tools:

  • ClickUp
  • Todoist
  • Proofhub
  • Hubspot Task Management

Tools like these belong in your digital transformation strategy and roadmap.

Meeting Tools

Meetings get a bad reputation, and often for good reason. A single meeting doesn’t have to turn into a three-hour session where nothing gets decided.

Structured well, with clear goals and objectives, meetings are a strong source of problem-solving, ideation, and collaboration.

With OfficeRnD Workplace’s room booking system, managers stop chasing people down to lock in a time.

You can find and book any available space, set it as private, one-time, or recurring, and the software sends notifications and reminders. That beats tracking down the one person who always vanishes right before a meeting, asynchronous or synchronous.

You can book from inside apps like Microsoft Teams, Slack, or Google Calendar.

You can also see the floor plan, which helps you check what’s already taken and plan the amenities you’ll need ahead of time.

For hybrid meetings, you also need the right equipment.

5 Ways Collaboration Tools Can Help Your Business

The best way to avoid paying for tools that add no value is to check how they can help your business. Here are five ways collaboration tools do this.

#1 They Can Boost Productivity

Digital workplaces and online collaboration software can lift productivity by up to 30%, and employees feel the difference: about 45% say digital communication makes them feel more connected to their team.

Founders see it too. In one survey, 76% said productivity stayed the same or increased with employees working remotely.

With the right tools, upper management and CEOs can do what they do best while letting their teams do the same.

collaboration tools illustration

#2 They Can Help Improve Communication

Morale and efficiency drop when teams can’t communicate well. You get longer learning curves for new hires, slower responses to customer issues, and miscommunication between teams.

With collaboration tools handling communication, documentation, task management, and scheduling, people communicate more easily, with much of the effect of being face-to-face.

Research by Gallup shows communication influences performance. Better communication helps people feel more engaged and more invested in the company culture, while avoiding the distractions that come with a busy office.

Whether you’re an administrator who wants to support the team without overwhelming them, an office manager making the most of your resources, a manager focused on productivity and cohesion, or a team member who wants to get more done, OfficeRnD Workplace covers the following collaboration features:

  • A weekly planner
  • Desk bookings shown on an interactive floor plan
  • Onsite meeting details, including time, duration, date, and attendees
  • Up to 15 “favorite” colleagues you can send custom invites to for the moments that matter

Team member or employer, you’ll always know where your favorite colleagues are, what’s on the schedule, meeting details, and what the week ahead looks like. That keeps you and your team organized and moving through the week faster.

#3 They Can Help Teams Solve Problems Faster

When someone hits a problem they can’t solve alone, and has no easy way to reach a teammate, you get frustration and low morale.

Tools like Microsoft Teams help everyone here, raising productivity and cutting the hours spent stuck. The cost of getting this wrong is real: about 64% of workers say poor collaboration loses them three or more hours of productivity a week.

benefits of workplace collaboration

#4 They Help Improve Teamwork

Many workplaces already run flexible and hybrid models. Building teamwork and camaraderie is hard when people rely on phone, fax, or email alone.

Zoom lets teams see and hear each other rather than lean on text and email. Tone and intent come through.

Video conferencing tools can record online meetings, and those recordings can be referenced later.

Zoom’s AI Companion now summarizes meetings, drafts agendas, and catches you up if you join late.

Read more about current digital transformation trends here.

#5 They Help Keep Data Secure

Customers and employees care more than ever about keeping personal data safe from criminals, hackers, and other companies.

IBM’s Cost of a Data Breach Report puts the global average cost of a breach at $4.99 million, a 12% jump and a record high. In the United States the average runs far higher, which makes strong controls a business necessity rather than a nice-to-have.

With ClickUp, Asana, and similar project management software, security options like 2-factor authentication and 256-bit encryption protect proprietary company and client data.

That’s safer than physical file folders in a cabinet, and it makes data easier to organize and search.

When judging security, check whether the software has a clean SOC 2 Type 2 report.

5 Ways Collaboration Tools Help Your Clients

#1 They Offer Faster Solutions

As customers, we’ve all felt the pain of sending a ticket and waiting. With instant messaging, a customer speaks to a team member right away and gets the problem solved.

Communication tools also support real-time collaboration, so the customer knows they’re dealing with a human.

A chatbot adds something on top: it can guide the customer to an answer, point to the exact instructions they need, and, if needed, take a message.

#2 They Improve Customer Satisfaction

The more ways customers have to reach you, the faster they get on with their day.

Chat with a customer or guide their onboarding over a tool like Zoom, and they feel supported and free up mental space for everything else. Repeat business follows.

Customers aren’t tied to a laptop or desktop either. Mobile apps keep the conversation going on the move.

customer satisfaction ratings

#3 Wait Times Are Shorter

Before chatbots, customers sent a ticket or email and waited, which raised stress and the sense that no one was moving quickly enough.

Chatbots changed that. Live chat backs it up: it earns roughly a 73% satisfaction score, ahead of email at 61% and phone at 44%.

benefits of chatbots for collaboration

The time a customer used to lose on hold is gone.

Whether the issue hits at 1 p.m. or 12 a.m., the chatbot is always on. It doesn’t need sleep, sick days, or anything else a human needs.

#4 They Help Reduce Stress

When a customer has an issue with a product or service, the thought of going through support can be stressful on its own.

They have to give up time and hope someone solves the problem quickly.

If they can’t, they may be frustrated enough to switch to a competitor or drop the product entirely.

Tools like Zoom or instant chat ease that, because unlike phone support there are usually no menus to navigate and no long hold times.

#5 They Lead to Greater Transparency

If a customer feels a company isn’t being straight with them, they can switch to a competitor fast.

With instant chat and ticketing systems, a customer can check the status of a request and add information when needed.

That gives them a sense of agency and the assurance that they’re part of solving the problem. They feel less like a number, and less like a nuisance.

Why Does Helping Clients via Collaboration Tools Matter?

It Provides a Better Customer Experience

Instant messaging and chatbots connect customers with a team member right away, so issues get resolved almost immediately.

Consider two facts:

  1. 41% of customers prefer live chat over other customer service channels.
  2. Live chat cuts wait times and raises satisfaction.

customer satisfaction

Tools like Zoom and Loom help onboarding by letting team members set customers up and walk them through everything, then hand over video recordings for later reference.

It Boosts Team Morale

Few things wear people down like feeling that every problem at work is theirs alone to solve. It’s worse when you work remotely. Burnout, fatigue, and the loss of a good team member can follow.

Tools like ClickUp and Zoom mean you can always reach the right person to help.

That builds morale and togetherness whether the team is spread across the country or the world. Video tools also cut confusion about intent.

It Helps Build a More Efficient Company

Without tools that help employees do their jobs and keep the routine parts (like billing) organized, competing gets hard.

collaborative tools use

Collaboration tools are now a baseline. Even so, in-person time still counts: over 80% of business professionals say face-to-face meetings build client relationships and trust.

OfficeRnD Workplace Can Help You Boost In-Person Collaboration

Want a more collaborative office?

OfficeRnD Workplace is workplace management software that helps teams coordinate office days, book desks and rooms, and meet in person for the work that benefits from it. Its collaborative scheduling features raise face-to-face collaboration, which lifts productivity and engagement, so you connect with colleagues without playing tag.

Take the guesswork out of teamwork and support clearer collaboration and communication.

Click here to start for free with OfficeRnD Workplace.

FAQ

What is a collaboration tool?

A collaboration tool is software that lets people communicate, coordinate, and work together in one place. Common features include file sharing, real-time messaging, video conferencing, and task management. The goal is to keep work moving in both remote and in-office settings.

What are the main types of collaboration tools?

The main types are:

  1. Communication tools, like Slack and Microsoft Teams, for real-time messaging and chat
  2. File sharing and storage platforms, such as Google Drive and Dropbox
  3. Video conferencing software, like Zoom
  4. Project and task management tools, such as Trello and Asana
  5. Document collaboration platforms, like Google Docs and Microsoft 365

What are the 3 types of collaboration software?

The three broad categories are:

  1. Communication tools for real-time messaging and chat, such as Slack and Microsoft Teams
  2. Conferencing tools for video and audio meetings, like Zoom
  3. Coordination tools for project management and task tracking, such as Trello and Asana

What are the four principles for improving collaboration?

According to Forbes, the four principles are:

  • Set a clear purpose and define it so everyone understands it.
  • Write down the principles that govern how team members interact.
  • Raise issues with the whole team rather than one person.
  • Take time to understand each team member’s perspective and way of thinking.

Is Zoom a collaboration tool?

Yes. Zoom provides video conferencing, web conferencing, and online meetings, and it supports messaging, webinars, and screen sharing. It helps distributed teams communicate and work together, and its AI Companion can summarize meetings and draft agendas.

How do collaboration tools improve productivity?

They cut the time lost to scattered communication and unclear tasks. Digital workplaces and online collaboration software can raise productivity by up to 30%, and poor collaboration costs about 64% of workers three or more hours a week, so closing that gap adds up quickly.

Asen Stoyanchev
Senior Content Marketing & SEO Specialist | OfficeRnD
Asen is a Senior Content Marketing & SEO Specialist at OfficeRnD with 5+ years in the workplace and flex space management industries. He tests workplace software hands-on and writes independent, in-depth product reviews and buyer's guides for the teams responsible for choosing it.