A virtual coworking office service gives a business a professional address, mail handling, and on-demand access to your space, without the client renting a permanent desk or office. For operators, it’s a way to earn recurring revenue from people who need a business presence but not a full-time seat, and it brings in leads you can later convert to memberships.

In our previous post, we outlined what a virtual office is. Here we cover how to promote and sell the service online: through marketplaces and through your own website.

How do you sell a virtual office on marketplaces?

Online marketplaces connect providers and buyers. You list your offering, and users filter, compare, and choose from a range of options in one place.

For a virtual office, these platforms are one of the most useful lead-generation channels. They pull steady traffic, which gives your service exposure to buyers who are already searching for a business address. The trade-off is that you compete on their terms: their branding, their pricing display, and often a referral fee or reseller split.

Here are some of the most established virtual office marketplaces.

Davinci Virtual

Davinci is one of the better-known marketplaces for virtual offices, on-demand meeting space, and live answering. It runs on a reseller model: coworking spaces that join the network decide which services to offer and set their own price, and Davinci sells them on its platform. The company has operated since 2006 and lists 1,000+ locations worldwide, so a listing puts your space in front of a large existing audience.

Alliance Virtual Offices

Alliance Virtual Offices lists 1,400+ locations. The offer covers a business address, hourly or daily office and meeting room rental, live receptionist services, and a VoIP phone system, all on flexible monthly agreements. Behind each address is a staffed business center with onsite meeting rooms and workspace, which is the credibility signal most virtual office buyers are paying for.

Instant Offices

Instant Offices, part of The Instant Group, is one of the larger office brokers connecting workspace providers and users. It handles more than 5,000 inquiries a month and has market data on flexible office rates across 2,200+ cities, so beyond lead generation you also get benchmarking you can use when pricing your own service.

Same Day Virtual Offices

Same Day Virtual Offices provides mail and answering services aimed mainly at small businesses and individuals. Their packages bundle a virtual office and live answering with a business phone number.

Before you list anywhere, check the fee structure and how much control you keep over pricing and the customer relationship. A marketplace listing wins you reach; your own website wins you the margin and the member data.

How do you promote a virtual office on your own website?

Marketplaces aside, your own marketing brings in leads you fully control. It takes more time and, in some cases, more budget, but the customer and the recurring revenue stay with you. Our post with 20 marketing ideas for coworking spaces goes deeper on tactics.

Paid advertising

Paid ads reach a large audience and bring results fast, but they cost money for every click. They tend to pay off for established spaces with multiple locations and a stable budget. For a single new location, the return often isn’t there yet, so start small and watch your cost per lead before scaling spend.

Content marketing

Content marketing builds brand awareness, search rankings, and leads. It costs less than paid advertising, sometimes nothing but your time, but it’s slow to show results. Done well, it earns long-term relationships with prospects and members. Practical starting points: a page targeting “virtual office [your city],” a clear pricing table, and answers to the questions buyers actually ask (mail handling, business registration, meeting room access).

OfficeRnD Flex

OfficeRnD Flex is coworking and flex space management software that lets you sell memberships and services online, bill automatically, and give members a branded digital experience. For a virtual office, that means you can take the service to market and handle checkout without extra tools.

You can sell the service to the public and upsell it to existing members. Here’s how each works.

Sell your virtual office to the public:

OfficeRnD Flex lets you build an e-commerce checkout on your marketing website. Create a branded public page, list the services you choose (a virtual office, plus low-commitment options like day passes), and link to that page from your site. Visitors get a fast, self-serve way to buy.

Offer your virtual office to members through the Member Portal:

The OfficeRnD Flex Member Portal makes it easy to upsell existing members with add-on services like a virtual office. There are two ways to do it:

sell virtual office with OfficeRnD Flex1) List it in the Services section:

Members see the services you list in the portal, add them to their plan in a couple of clicks, and get them included in their current or next invoice automatically.

2) Expose the virtual office registration on a dedicated portal page:

You can embed an external page (for example, a virtual office provider’s registration page) in the OfficeRnD Flex member apps and make it look like a native part of the web portal or mobile app. Members register for the service directly if you choose to automate it. For more detail, see our post on virtual offices (scroll to the last section).

Frequently asked questions

What is a virtual office service?

A virtual office gives a business a professional address and office services, such as mail handling, a phone number, and on-demand meeting room or desk access, without renting dedicated space. For a coworking operator, it’s an add-on you sell to people who want a business presence at your location but don’t need a full-time seat.

How much can a coworking space charge for a virtual office?

Pricing depends on location, address prestige, and what’s bundled in. A basic business address sits at the low end; adding mail forwarding, a live receptionist, a phone number, or included meeting room hours raises the price. Check what comparable providers in your city charge, then price around the services you actually include.

Where should I list my virtual office service?

Start with one or two marketplaces for reach (Davinci, Alliance Virtual Offices, and Instant Offices all run partner networks) and sell directly from your own website to keep the full margin and the member relationship. Running both at once is common: marketplaces feed you leads, your site converts them at a better rate.

Can I sell a virtual office through OfficeRnD Flex?

Yes. OfficeRnD Flex lets you list a virtual office on a branded public checkout page linked from your website, and upsell it to existing members through the Member Portal, with billing handled automatically.

Michaela Ivanova
Content Marketing Manager at OfficeRnD
Michaela got involved in the flexible workspace industry in 2015 when she joined a boutique coworking space as a Community & Marketing Manager. Later on, she moved to the technology industry but she continued working from shared spaces. Her passion for coworking and her experience in the technology sector eventually led her to join OfficeRnD, the world's leading coworking management software, where she's dedicated to creating content that empowers workspace operators to scale their business.