Average Revenue per Customer/Account (ARPC or ARPA)

Average Revenue per Account (ARPA) is calculated as Revenue divided by your Active Customers.

ARPA is an efficiency metric that represents the size of your customers. Growing your ARPA means monetizing your customers better and making more revenue per customer—either by getting more significant customers to take up more space or selling them more services, thus generating Additional Revenue. Growing your ARPA is also called “expansion.”

How do you grow your Average Revenue per Customer?

There are different tactics to increase your ARPA. Following is our unordered list of ideas:

• Attract larger organizations—If you’re constrained by space and the availability of large offices, you can attract larger customers by offering them a Hybrid workplace experience. For example, you can provide an office of 10 to a company with 25 employees working in a hybrid way. You can use OfficeRnD Flex to offer such products easily.
• Expand your on-demand offerings—You can grow additional revenue by offering services, such as event or meeting spaces, to your existing members.
• Introduce F&B and other services—Last but not least, offering more services, like F&B, business services, car maintenance services, etc., can further increase your revenue from existing members, thus growing your Average Revenue per Customer.

Before all, make sure that your members are happy. Happy customers spend more.

Relying on an excellent coworking technology platform can help you sell more of these.