Average Revenue per Member (ARPM)

Average Revenue per Member (ARPM) is calculated as Revenue divided by your Active Members. ARPM is considered one of the most essential coworking space efficiency metrics.

Growing your ARPM means better monetizing your membership base. It shows your ability to generate more revenue via additional services (known as Additional Revenue).

Growing your ARPM is also called “expansion.”

How do you grow your Average Revenue per Member?

There are different tactics to increase your ARPM. Following is our unordered list of ideas and tactics for :

  • Expand your on-demand offerings—You can grow additional revenue by offering services, such as event or meeting spaces, to your existing members.
  • Introduce F&B and other services—Last but not least, offering more services, like F&B, business services, car maintenance services, etc., can further increase your revenue from existing members, thus growing your Average Revenue per Customer.

Before all, make sure that your members are happy. Happy customers spend more.

Relying on an excellent coworking technology platform can help you sell more of these.

ARPM = Total Revenue / Number of Active Members
Example

If you have 100 active members and generate a total of $59,500 per month, your ARPM will be $595.