OfficeRnD 2025 Year in Review: A decade in, and just getting started

We’ve been putting this puzzle together for years, and in 2025, the picture came into much sharper focus.

It was a big year for flex space operators and for us at OfficeRnD. The industry found stability, operators became more sophisticated, and “flex” quietly moved from alternative to default.

At the same time, we welcomed a new CEO, celebrated our 10th birthday, deepened our products, and worked even more closely with our community to share ideas, swap lessons learned, and shape what comes next for flex and workplace teams.

Here is a look back at the year and a small peek at what comes next.

2025 in numbers: a quick snapshot

Without turning this into a spreadsheet, a few numbers are worth calling out:

• 3,500+ flex spaces run their operations on OfficeRnD Flex
• 500,000+ members use our tools to book, check in, and connect
• 100+ countries are represented across our customer base
• Visitor Hub helped operators process 300,000+ visitor check-ins and 150,000+ deliveries, saving an estimated 12,500+ hours of admin time across 180+ organizations and 350+ locations

Behind each of these numbers is a very real front-desk team, finance manager, or community lead who just wants fewer spreadsheets and more time with members. That is the bar we are building towards.

Ten years of OfficeRnD (and counting)

We also hit a big milestone this year: our 10-year anniversary. What started as two engineers in a Sofia café asking “why is running a workspace so hard” is now a global platform powering thousands of flex locations.

Today, OfficeRnD Flex:

• Powers 3,500+ flex spaces
• Supports 500,000+ active community members
• Is trusted in 90+ countries

The platform itself has evolved from “one big product” to a modular architecture of six hubs, each focused on a core part of the operator and member journey: Operations, Experience, Growth, Visitor, Data, and Integrations.

The product story: six hubs, one platform

We published a dedicated product recap, “OfficeRnD Flex: 2025 Product Year in Review”, that goes into all the details. Here is the short version.

Operations Hub: more automation, fewer billing headaches

The Operations Hub remained the backbone of the platform and became more automated and scalable this year.

Highlights include:

• Flexible capacity resources to manage shared areas like lounges and hot desk zones by capacity instead of hundreds of cloned desks
• Price adjustment rules to update memberships in bulk based on CPI, anniversaries or monthly adjustments, with previews and automatic notifications
• Faster and more reliable bill runs, a redesigned billing settings page, and stronger approval flows at contract level

The goal: give operators more control and consistency without turning every price change into a mini-project.

Experience Hub: better communication and community signals

Experience Hub is where member-facing communication lives. In 2025, we made it more powerful and easier to use.

• Email announcements became a native way to send branded, targeted updates without jumping between tools
• Likes and comments on posts and events added simple but meaningful engagement signals across the Member Portal and mobile app
• Profile privacy controls ensured members can choose how visible they are, right from onboarding

Taken together, Experience Hub is now closer to a proper communication layer, not just a newsfeed.

Growth Hub: turning websites into revenue engines

If we had to pick one breakout product story for the year, it would be Growth Hub.

Operators have been very clear: they want their websites to do more than collect form fills. Growth Hub answered that by becoming a proper ecommerce storefront for meeting rooms, desks, day passes, and memberships.

In 2025 we:

• Rolled out dynamic pricing so operators can adjust prices based on demand and fill quieter periods more intelligently
• Introduced more flexible promo codes, including membership-specific discounts and per-user redemption limits for public and partner campaigns
• Added localization, so operators can offer a fully native browsing and checkout experience in any language
• Smoothed the checkout flows with multiple payment methods we support ( Cards, Google Pay, Apple Pay, IDEAL, ACH), customizable billing details, stored payment details, and a more intuitive calendar
• Focused on performance, so pages load fast and bookings feel snappy even on slower connections

The results are best seen through real operators:

• x+why in the UK saw conversions jump from 6% to 27% and average booking value grow by nearly 150 percent after switching to a Growth Hub powered flow.
• Cubes.Co in Australia recorded a 36 percent increase in online bookings and a noticeable drop in manual admin as customers started self-serving.

Visitor Hub: modern front-of-house

Visitor Hub had its busiest year yet and continued to grow across both coworking and workplace customers.

Operators used it to:

• Check in hundreds of thousands of visitors with badge printing, customizable success screens, and branded visitor emails
• Configure custom notifications across email, SMS, and push, so hosts never miss an arrival or delivery
• Manage deliveries with structured details, photos, and a centralized delivery log instead of sticky notes and mystery boxes
• Use shortcut buttons and Growth Hub-driven flows to sell day passes to walk-ins with a couple of taps

Front-of-house teams get a calmer reception area, and operators get a consistent, on-brand first impression.

Data Hub: from dashboards to decisions

Data Hub kept evolving into the “insight engine” of the platform.

This year, we added:

• New dashboards focused on member activity, events, and location usage
• Benchmarking capabilities so operators can compare key metrics like revenue per desk, occupancy, and price levels against anonymized peers
• NIA-based insights such as revenue per square meter for more meaningful space efficiency metrics
• Better permissions and persistent filters, so teams can safely share views without breaking each other’s reports

In an industry that finally has solid data, the question is no longer “do I have the numbers” but “how fast can I act on them”.

Integrations Hub: connecting finance, access, and infrastructure

Finally, Integrations Hub had a strong financial and infrastructure year.

Key additions:

• A new Sage Intacct integration that brings automated accounts receivable workflows, real-time sync, and flexible mapping for multi-entity organizations
• Stripe Terminal support for in-person card payments and quick card capture at the front desk
• Two integrations with essensys:
  • essensys elumo for a seamless booking-to-access experience for meeting rooms
  • essensys Platform for automated WiFi provisioning and secure onboarding across locations

Together, these updates help operators treat OfficeRnD as the operational core that connects payments, access, connectivity, and accounting.

Two platforms, one vision: Flex and Workplace

While this article focuses mostly on OfficeRnD Flex, 2025 was also a meaningful year for OfficeRnD Workplace.

Back in January, we officially rebranded OfficeRnD Hybrid to OfficeRnD Workplace. The new name reflects what the product has actually become: a full workplace management platform for modern organizations, not just a “hybrid work” add-on.

Throughout the year, more companies adopted Workplace to manage desk booking, meeting rooms, visitors, and collaboration across their offices. The message from our customers was simple: workplace complexity keeps growing, and they want a platform they can trust for the long run.

A new chapter: welcoming Matt Keenan as CEO

In September, we welcomed Matt Keenan as our new CEO, with co-founder Miro Miroslavov moving into the role of Executive Chairman.

It was not a “tear everything up and start again” moment. It was a natural next step in the company’s maturity after 10 years of building OfficeRnD into a global flex platform.

Matt brings more than two decades of experience in SaaS and enterprise technology, including leadership roles at Lone Wolf Technologies, PeopleAdmin, Aptean, Microsoft and others. He has spent a lot of time scaling multi-product portfolios, aligning go-to-market teams, and keeping the customer firmly at the center of it all.

In practice, that means a few things for operators and workplace teams:

• An even sharper focus on product and customer value
• More discipline around how we scale Flex and Workplace as distinct but connected platforms
• Continued involvement from Miro on vision, industry direction, and the long-term roadmap

Events and ideas that shaped 2025

Building software is half the job. The other half is helping the industry figure out what to do with it.

Ecommerce deep dive: has coworking’s big ecommerce era finally arrived?

Early in the year, we partnered with This Week In Coworking to underwrite an Undercurrents deep dive on ecommerce in coworking.

The report dug into questions many operators are wrestling with:

• Why now is the moment to treat online booking like hospitality and travel do
• What leading spaces are actually selling online — from day passes and meeting rooms to virtual offices and subscriptions
• What makes a great ecommerce experience: fewer clicks, live availability, consistent branding, and automation that follows through

One clear takeaway: coworking’s ecommerce era isn’t “coming someday” — it’s already here, and operators who lean into it are seeing real, measurable revenue gains.

Turn traffic into bookings: marketing strategies for flexible workspaces

In July, we hosted “Turn Traffic Into Bookings: Marketing Strategies for Flexible Workspaces,” a webinar focused on one simple question: how do you make your marketing work more like ecommerce and less like guesswork?

Our panel unpacked:

• How to move from landlords to hosts, crafting emotional connections rather than just selling desks
• The marketplace vs. own-website dilemma, and why you shouldn’t outsource your story to aggregators
• Practical ecommerce-inspired tactics, like instant booking, automated proposals, better tracking, and value-based offers instead of endless discounts

The session reinforced a theme we saw all year: when operators own their narrative, data, and booking experience, marketing becomes far more predictable — and far more profitable.

The 2026 trends webinar

In December, we closed the year with our biggest trends webinar so far: “Defining Coworking and Flex Space Trends for 2026”. Four industry leaders joined our CPO, Ivan Guberkov, to unpack what really changed in 2025 and what will matter next.

A few highlights from the recap:

• Flex is now mainstream, and the “lease cliff” is real as many pandemic-era leases hit renewal.
• There is a strong swing back to community and “human infrastructure” even as AI becomes more present.
• Demand patterns are shifting toward fractional offices, near-home locations, and multi-space memberships.
• Landlords are experimenting with becoming “brandlords”, building their own flex brands or partnering more deeply with operators.
• AI and dynamic pricing are powerful, but only when layered on top of healthy funnels and good data.

Alongside the webinar, our OfficeRnD FlexIndex reports showed that 2025 was less about wild swings and more about stability, smarter pricing, and stronger revenue metrics such as RevPOD and RevPAD.

In other words, the industry shifted from “does flex work” to “how do we optimise it”.

Customer love: G2 recognition and reviews

The most important feedback will always be 1:1 conversations with customers, but review sites add a nice external check.

On G2, OfficeRnD continues to hold a 4.6 out of 5 rating across hundreds of verified reviews.

In 2025, OfficeRnD Flex picked up multiple recognitions, including:

• Top 50 Real Estate Products of 2025
• Easiest to Do Business With (Mid-Market)
• Best Support (Mid-Market)

If you read through the reviews, a few themes show up again and again:

• Easy to understand and use for both admins and members
• Strong integrations that reduce manual work
• Support teams that respond quickly and actually solve problems

Those badges live on the internet, but they are powered by very real operators taking the time to leave their honest feedback. For that, we are genuinely grateful.

The humans behind the roadmap

Behind every hub, release note, and webinar, there is a team of people working across time zones, tools, and a frankly unhealthy number of Slack channels.

In 2025, we:

• Continued to grow our team across Boston, Sofia, London, Atlanta, and Melbourne
• Invested in onboarding, enablement, and cross-hub collaboration so our product teams can ship faster without breaking things
• Ran internal initiatives and councils with customers to keep our roadmap grounded in real operational pain, not just cool ideas

One of the most fun examples of that teamwork was our Collab-a-thon 2025 hackathon, where 22 teammates spent 48 hours (and a heroic amount of coffee) building AI-powered tools to make work smarter, faster, and a bit more fun.

From AI deal strategists and data copilots to intelligent admin search and a Knowledge Hub that actually knows things, teams turned rough ideas into working prototypes in just two days.

Looking ahead: from proving flex to perfecting it

So what does all of this add up to?

From our vantage point, 2025 was the year the flex space industry really matured. Occupancy stabilised, revenue metrics improved, and operators started using data, pricing, and product mix more intentionally.

For OfficeRnD, it was the year we:

• Stepped into our next leadership chapter
• Marked a decade of building for flexible work
• Solidified our six-hub Flex platform and continued growing Workplace
• Saw Growth Hub, Visitor Hub, and Data Hub move from “new products” to everyday tools
• Watched our community of operators, partners, and team members lean into the future rather than wait to see what happens

Looking ahead to 2026, we expect more of the same, in the best possible way:

• More automation quietly removing repetitive tasks
• More ecommerce-style revenue for desks, meeting rooms, and offices
• More data and AI used as a practical co-pilot, not a gimmick
• More partnerships between landlords, operators, cities, and brands
• More teams using OfficeRnD Workplace to turn their offices into intentional, well-used spaces instead of ghost floors
• And hopefully, more spaces where people actually like coming to work

Thank you for being part of this year with us – as a customer, partner, teammate, or quiet observer. Ten years in, we are still convinced of one simple thing:

Flexible work is not a phase. It is the way work works now. Our job is to keep building the tools that help you make the most of it.