Besides being a valuable resource to your members, meeting rooms help you attract prospects to your space and increase your revenue. Making your meeting rooms attractive and convenient to members and visitors includes not only planning meeting rooms’ types and sizes suitable for your space and audience and choosing the right meeting rooms technology but creating a productive and stimulating interior environment as well.

Campus X, a client of ours known for its modern interior, state-of-the-art facilities and tech infrastructure, has come up with a creative approach to their meeting rooms and has turned their walls into writing surfaces by applying a whiteboard paint called ESCREO.

With the hope of spreading the word about this cool idea that might be handy for other coworking spaces as well, we sat down to talk with ESCREO’s co-founder & CMO, Elena, about the value the paint can add to both coworking operators and members.

Tells us in a few words about the whiteboard paint

Elena Escreo

Writing surfaces are not something new. People have been writing on walls for decades and whiteboards have been serving people and businesses well in the past decade. Yet, innovation is what drives both forward, and moreover, helps us take better care of the Earth (especially in a time when the planet’s destiny is at stake!)

Inspired by the desire to break the limits that people put on creativity and help nature on its way to recovery, we’ve created our whiteboard paint products we dare to call real game-changers in the business industry.

What whiteboard paints do you offer and where can they be applied?

Our products come in three main versions—clear whiteboard paint, white whiteboard paint, and magnetic whiteboard paint. The paint can be applied to any smooth surface. Our line features a full range of accessories such as a deep cleaning spray, sponges, microfiber cloths, colorful markers, and high-contrast markers.

Walls are just one of the many surfaces where the paint is meant to be used. You can see it applied on a variety of surfaces, ranging from ceilings, columns, desks, office doors, and kitchen cabinets—the list goes on. Every smooth surface, no matter if it’s concrete, wood, metal, plastic, or even glass, can be covered with whiteboard paint and turned into an area for creativity, inspiration, and idea generation.

What’s the value of whiteboard paint for coworking spaces?

No matter if we want to accept it or not, whiteboards are a thing of the past. They are heavy, hard to recycle, and provide only a limited space for writing.

ESCREO is fully adaptable to all working environments and can be applied to all types of surfaces which makes it especially convenient for open offices and coworking spaces and you can turn every interior into a clean canvas while keeping a modern minimalist feel.

It’s a huge plus for coworking spaces that want to provide their members with a flexible, modern, and inspiring interior and improve member experience and satisfaction by offering a fully optimized space for work, brainstorming sessions, and creative expression. We shouldn’t forget that great ideas are born when we drop down the limits!

Is the paint easy for application and maintenance?

The paint comes with a full set of equipment for application as well as a comprehensive guide and video tutorials. The application is truly simple and takes about 30-45 mins.

Maintenance is fairly simple as well. You need to wipe away the surfaces every few days with a clean microfiber cloth or use deep cleaning sprays for more precise cleaning.

coworking meeting rooms

In coworking, there’s a huge buzz around wellness in the workplace. How does whiteboard paint help people feel better at work?

Today, workspace wellness goes beyond having a premium gym membership or a bowl of fresh fruits and veggies every day at the kitchenette. Successful companies have realized that wellness also includes providing a healthy, nature-friendly, flexible and productive office environment that stimulates productivity and creativity. Having a writing surface in the office helps coworking spaces step up their game in the workspace wellness branch.

ESCREO is water-based which makes it completely toxic and harsh chemicals free. And when we say we care about the future of our planet we really mean it—we eco-proofed our entire accessory pack up to the paint tray, which is made entirely out of high-quality cardboard.

On the other hand, freedom of expression and creativity have a powerful impact on employees’ health. Today’s modern fast-paced lifestyle takes a toll on people’s mental and physical health. And the funny thing is, art actually helps with that, be it doodling on your desk, or reimagining business strategies and complex diagrams on the wall.

And believe it or not, whiteboard paint can even have a positive impact on company culture by providing by encouraging proactivity and boosting motivation. And that alone is a huge step towards workplace wellness.

Michaela Ivanova
Content Marketing Manager at OfficeRnD
Michaela got involved in the flexible workspace industry in 2015 when she joined a boutique coworking space as a Community & Marketing Manager. Later on, she moved to the technology industry but she continued working from shared spaces. Her passion for coworking and her experience in the technology sector eventually led her to join OfficeRnD, the world's leading coworking management software, where she's dedicated to creating content that empowers workspace operators to scale their business.