How x+why and Cubes.Co Turned Their Meeting Rooms into a 24/7 Sales Channel with OfficeRnD Growth Hub

Ever wished your meeting rooms could sell themselves while your team focused on members and growth, not emails and invoices?

That’s basically what x+why in the UK and Cubes.Co in Australia did when they turned their websites into ecommerce engines for meeting room bookings using OfficeRnD Growth Hub.

x+why saw conversions jump from 6% to 27% and average booking value increase by nearly 150% after switching to a modern ecommerce-style flow.

Cubes.Co, meanwhile, recorded a 36% increase in online bookings and a big drop in admin as customers started self-serving instead of calling or emailing.

This isn’t just a “tool story.” It’s a signal: meeting rooms are now an ecommerce product—and operators who treat them that way are pulling ahead.

The Problem: Meeting Rooms Are Valuable… but the Journey Is Broken

Most flex operators don’t have a “meeting room product” problem. The rooms are:

• Beautifully designed
• Packed with the right tech
• In great locations

The friction is usually everything that happens online before someone walks through the door.

Common patterns we see:

• Website visitors hit a “Book now” button → get dumped into a generic calendar with a long list of resources.
• Guests have to email or call to confirm availability and pay.
• Teams manually confirm bookings, send invoices, and chase payments in separate systems.

That’s exactly what Cubes.Co was dealing with. Guests clicked a website button, were redirected to a calendar view, and faced a long list of resources when they only wanted one room.

As their Head of IT puts it, the process was “clunky” and led to low click-through rates and abandoned sessions.

x+why faced a similar reality: a strong, purpose-driven brand with 13 locations, but a booking flow that relied on manual steps and staff intervention, making it hard to scale.

In other words, your physical product can be premium while your digital journey quietly kills conversions.

The Big Shift: Meeting Rooms as Ecommerce

Across industries, people expect to book everything – from yoga classes to medical appointments—online, without picking up the phone. Studies on online booking and ecommerce show that modern buyers now see self-service booking as the default, not a bonus.

In coworking and flex, the same shift is underway:

• Prospects want to see real-time availability, pricing, and photos.
• They want to check out instantly with their preferred payment method.
• They expect the experience to feel as polished as booking a hotel room or flight.

The result?

Your meeting rooms don’t just exist on a floor plan; they become clickable products in a 24/7 online store.

x+why – From Manual Flow to 4.5x More Conversions

x+why is one of the UK’s leading purpose-driven workspace brands, with 13 locations and a mix of coworking, meeting, and event spaces.

Before Growth Hub, their booking journey looked like many operators’ today:

• Multiple manual steps
• Staff involvement in confirming availability and payments
• A digital flow that didn’t match the high-end, B Corp-focused brand

After embedding Growth Hub as a brand-aligned storefront on their site and connecting it to OfficeRnD Flex, the story flipped. Prospects can now:

• Discover meeting and event spaces online
• See availability in real time
• Book and pay instantly in a familiar ecommerce-style flow

The results are hard to ignore:

• Conversions jumped from 6% to 27% (a 4.5x improvement)
• Average booking value increased by almost 150%, as customers discovered and chose higher-value options in the flow

For operators, the lesson is clear: when your booking experience “feels” premium and effortless, people buy more, and they buy better packages.

Cubes.Co – 36% More Online Bookings and Less Admin

Cubes.Co operates 12 sites in Australia, bringing multiple brands – CreativeCubes.Co, CorporateCubes.Co, MicDrop Events, F&B, and a community network—under one digital umbrella. Their mission: make accessing workspaces, meeting rooms, event spaces, and even coffee as easy as shopping online.

The reality, though?

• Visitors clicked “book” and landed on a generic calendar
• They had to scroll through long lists of resources
• The process felt confusing and “very un-ecommerce”

As early beta partners, Cubes.Co helped shape Growth Hub into a coworking-specific ecommerce platform. They implemented it as a single storefront where guests can:

• Browse rooms and other offerings
• See exactly what they’re booking
• Pay online in one smooth flow, integrated with OfficeRnD Flex

Even in the early rollout, Cubes.Co saw:

• 36% increase in online bookings
• Fewer calls and emails as customers self-served
• A booking journey that finally matched modern online shopping expectations

Cubes.Co’s Head of IT describes Growth Hub as the interface they needed for “the ecommercification of our workspaces.”

What These Stories Reveal About the Future of Flex

When you zoom out from these two case studies, a bigger pattern emerges.

Source: https://creativecubes.co/

OfficeRnD’s ecommerce deep dive and industry reports show that flex operators who adopt true ecommerce flows, not just request forms, tend to:

• Unlock new revenue from external audiences booking meeting rooms and event spaces
• Better monetize underused inventory through shorter bookings and new product types
• Rely less on manual sales and more on data-driven optimization of their funnels

The flex brands that win the next decade won’t just have the nicest lounges. They’ll have:

• A shopfront-quality website for meeting rooms and offices
• A connected back office where bookings, payments, and analytics all live in one ecosystem
• Teams focused on relationships and community—not on copying details from one system to another

Growth Hub is one of the fastest ways to build that kind of ecommerce layer on top of the operational engine you already run in OfficeRnD Flex.

The Playbook: How Growth Hub Keeps Meeting Rooms Full Without Extra Staff

Below is a practical “copy-and-adapt” playbook inspired by x+why and Cubes.Co.

1. Treat Meeting Rooms Like Products

Instead of just listing “Meeting Room 1 – 8 people,” design real product offerings:

• Hourly, half-day, and full-day packages
• Clear descriptions: capacity, layout, amenities, and ideal use cases
• Photos that show what clients will actually experience

Growth Hub lets you showcase these details in an ecommerce-style storefront so visitors instantly understand value and fit.

When you package rooms like products, you give people permission to buy, without endless back-and-forth.

2. Embed a Brand-Perfect Storefront on Your Website

Instead of redirecting visitors to a generic booking tool, Growth Hub lets you embed a storefront that:

• Uses your fonts, colors, and tone
• Keeps visitors on your domain
• Feels like a natural part of your website, not an add-on

That brand consistency is exactly what x+why needed to match their physical experience with a digital one, and what Cubes.Co needed to avoid confusing redirects and long resource lists.

3. Make Checkout Frictionless

Growth Hub provides a conversion-optimized checkout connected to modern payment options—card, ACH, and more, so guests can confirm their booking in a few clicks.

This matters because:

• Every extra field increases drop-off
• Requiring email or phone follow-ups introduces delay
• Manual payment flows mean missed revenue and no-shows

A meeting room booking journey that feels like a good online store naturally drives higher conversion and bigger baskets, exactly what x+why saw in their numbers.

4. Automate the Back Office

With Growth Hub connected to OfficeRnD Flex, every booking:

• Lands in the same operational system used by your team
• Triggers the right billing via integrated payment gateways
• Feeds into your analytics dashboards for occupancy and revenue

This is how Cubes.Co reduced their admin load while increasing bookings: the system handles the mechanics, and staff focus on experience.

Is Growth Hub a Fit for Your Space? A Quick Self-Check

Run through this short checklist:

• Do visitors still have to email or call to book a meeting room?
• Are you redirecting them to a generic calendar with long lists of resources?
• Does your team spend hours each week confirming bookings and sending invoices manually?
• Do you have empty mid-day slots or underused rooms that never quite make it into someone’s cart?

If you said “yes” to several, you’re probably where x+why and Cubes.Co were before Growth Hub.

Implementation Roadmap: From Idea to Live Storefront

The good news: you don’t need to rebuild your entire stack to start. Growth Hub is designed as a plug-and-play ecommerce layer on top of OfficeRnD Flex.

Here’s a simple roadmap:

1. Audit your current journey
   • Map every step from “Meeting Rooms” page to confirmed booking.
   • Note where people wait on email responses or have to switch channels.
2. Define your meeting room products
   • Decide which rooms go online first.
   • Set clear packages (hourly, half-day, full-day) and add-ons (catering, AV, coffee, etc.).

3. Set up Growth Hub and payments
   • Sync your inventory from OfficeRnD Flex.
   • Connect payment gateways so bookings are fully self-serve and revenue is captured instantly.

4. Launch, measure, iterate
   • Start with one site or a subset of rooms.
   • Track conversion rate, booking volume, and average booking value vs. baseline.
   • Roll out to more locations as results come in—just as x+why did across their portfolio.

Final Thoughts: Your Meeting Rooms Deserve a Better Storefront

x+why and Cubes.Co didn’t change who they were as brands. They changed how people bought from them:

• x+why saw a 4.5x increase in conversion rate and a huge uplift in booking value by moving to an ecommerce-style booking journey.

• Cubes.Co achieved a 36% increase in online bookings and a smoother experience for both guests and staff by embedding Growth Hub into their site.

If your meeting rooms still rely on forms, calls, and manual follow-ups, you’re essentially running a beautiful store with the lights off and the door half-locked.