How Hybrid Work Can Increase Business For Your Flex Space

Hybrid work is now the default for most knowledge workers, and that steady demand for flexible, on-demand space is one of the clearest growth opportunities in front of flex operators today.

A flex space is a shared, professionally managed workspace that companies and individuals rent on flexible terms, by the hour, day, week, or month, instead of signing a long commercial lease.

Hybrid work used to be a perk you found at startups and tech companies. It has since become standard. The now and the future of work.

That shift is good news for the flex space industry. JLL projects that 30% of all office space will be consumed flexibly by 2030, and corporate demand is the fastest-growing part of the market.

To answer the question of how you capture that demand, we invited our friends at Deskpass, a platform that offers as-needed access to an ever-growing network of professionally managed workspaces.

By working with thousands of spaces worldwide they’ve been closely observing the current dynamics and have valuable insights to share.

Find them below.

Written by Megan Eileen McDonough, Community Director at Deskpass

The debate over returning to the office is largely settled, and hybrid is the model most companies landed on. For flex operators, that means a steady stream of new audiences to reach, if you know where to look.

We’ve outlined four ways that hybrid work can bring more business to your flex space, plus tips for getting eyes on your product.

How does hybrid work bring in more members?

Companies have moved from allowing occasional remote work to building hybrid into how they operate, and many need space their employees can use a few days a week without a fixed lease.

The appetite is real. In a study by WeWork and Workplace Intelligence, 64% of employees said they would personally pay for access to an office space, and 75% would give up at least one benefit or perk for the freedom to choose their work environment. 76% of the C-Suite said they were likely to give employees a stipend to work from home or a coworking space.

Those stipends are how a lot of hybrid workers end up at your door. We’ve heard from our partner spaces that companies are providing stipends starting at around $200 per month to be spent on day passes and up to $500 per month to go toward dedicated desks or small offices. Prepare for those employees and focus on attracting them (more on that later).

How can you meet evolving demand?

Joining a network like Deskpass is a good first step to being seen. To take it further, make sure your flex space offers a unique experience others in your area don’t.

Deskpass makes this easy, with filters like Women-Owned, BIPOC-Owned, Mother’s Room, Standing Desks and Outdoor Space to select and display on your profile (find more about the benefits of Deskpass at the end of this article).

We’ve rounded up ways flex spaces can prepare for the wave of remote workers, because ready or not, here they come. Many companies run “virtual first,” meaning employees work from home or a workspace of their choosing. For flex spaces, that means larger companies may start using your space too.

One way to appeal to companies in your area is to reach out directly and ask how they’re solving for remote and hybrid work. You might also update your marketing to speak to these companies. Redesigning your space to meet the needs of new members, and potentially turning large offices into brainstorming or training rooms, are other steps you can take to meet this demand.

That midweek surge is worth planning around. CBRE’s 2025 Americas Office Occupier Sentiment Survey found that 73% of occupiers reached full capacity on peak days, while only 34% did so on average days. Tuesday through Thursday fills up while Mondays and Fridays stay quiet, so price and program accordingly.

Keyless entry is another selling point, especially with many remote workers wanting 24/7 access to work during their most productive hours. Think about the touch-points a person has when accessing and using your space. Can you make entering the building, unlocking an office, and getting to work easier?

Finally, flexibility. Workers want it, and a lot of it. For many companies that means monthly terms instead of longer ones, renting private offices by the day, or new part-time memberships.

On Deskpass, we’ve noticed a large increase in demand for private offices by the day or week, and for the ability to have employees visit multiple flex spaces within 5 miles of their home.

How does hybrid work support a diverse community?

One of the biggest advantages of a hybrid model is a wider, more diverse talent pool. Hybrid work helps companies recruit top talent and keep them happy. Talent is everywhere, even halfway around the world.

Location bias matters less. Many of the most desirable companies to work for have offices in expensive markets. A hybrid model widens the talent pool to different locations, economic backgrounds, cultures and skill sets.

Diversifying your team brings other benefits, like new ideas and exposure to other cultures. Working with people from different backgrounds gives you perspective on different working environments and cultural norms.

As a flex operator, prioritizing diversity is one way to attract new members and get them excited about joining a supportive community.

How Deskpass can help you drive more business

Hybrid work opens your doors to larger companies. When a company gets familiar with a space, it’s easier for them to picture that space in their team’s future. The move to flex is often gradual before it becomes permanent. The first step is getting decision makers through your doors.

Joining a network like Deskpass gives you instant access to people looking for a place to work in your city. Deskpass is a Work From Anywhere solution for companies with remote or distributed teams. Through their network of thousands of workspaces, they provide on-demand desks, meeting rooms and private offices by the hour, day, week and month.

Deskpass connects your flex space with people looking for a place to work. There are three types of Deskpass members: those who day-hop, those who work at companies with a remote or hybrid model, and teams looking for in-person meeting rooms or private offices.

Instead of paying extra to advertise, listing your space on the Deskpass network is free and lets workers in your area easily reserve a hot desk, meeting room or private office. As a space on the network, you get paid for every reservation made through Deskpass.

Operators on the Deskpass network cite brand awareness, more members, and the ability to show the product to prospective clients as reasons for joining. It can also convert members. As one space manager explains, “Deskpass has positively impacted our operations by bringing in a variety of potential members to try out our space. They see the value we offer to our members and then convert to our platform.”

Turning new demand into recurring revenue

Getting hybrid workers through the door is the start. Keeping them, and billing them without manual work, is where operators either scale or stall.

That’s the operational side of capturing hybrid demand. Day passes, part-time memberships, stipend-backed bookings, and multi-location access all add complexity to billing, access control, and reporting. Handling that by hand doesn’t hold up once volume picks up.

OfficeRnD Flex is space management software for coworking and flex spaces that automates member onboarding, bookings, and billing from one place. It handles member lifecycle management, automated billing and payments, booking and reservation management, and analytics, with over 50 native integrations for payments, accounting, door access, and Wi-Fi. For operators running more than one location, it gives a single view of resources, occupancy, and revenue across the whole portfolio.

The AI Hub inside OfficeRnD Flex adds an AI Sales Agent that responds to every lead instantly, around the clock, across chat and email. When a hybrid worker or a company’s facilities lead reaches out about space, they get an answer without your team stopping what they’re doing.

Frequently asked questions

What is a flex space?

A flex space is a shared, professionally managed workspace rented on flexible terms, by the hour, day, week, or month, rather than through a long-term commercial lease. It covers hot desks, dedicated desks, private offices, and meeting rooms.

Why is hybrid work good for flex space operators?

Hybrid work creates steady demand for space that companies use a few days a week without committing to a lease. Large and mid-size companies are actively using flexible workspace to right-size their portfolios, reduce long-term risk, and bring teams closer to where their talent lives. That pulls more corporate members toward flex operators.

How big is the coworking and flex market?

Estimates vary by source. The Business Research Company puts the global coworking market at $30.12 billion in 2026, growing at a 15% annual rate and projected to reach $53.46 billion by 2030. Growth is driven by hybrid adoption, enterprise demand for satellite offices, and cost pressure on traditional leases.

How do company stipends affect flex spaces?

Many companies give hybrid employees a monthly stipend to spend on workspace. Deskpass partner spaces report stipends starting around $200 per month for day passes and up to $500 per month for dedicated desks or small offices, which sends those employees to nearby flex spaces.

What software helps flex operators manage hybrid demand?

OfficeRnD Flex automates onboarding, bookings, and billing for coworking and flex spaces, with analytics and over 50 native integrations. It’s built for single and multi-location operators handling a mix of day passes, memberships, and private offices.