All businesses need to sell their products and services. Coworking and Flex spaces are no exceptions. The coworking operator has to market and sell their products much harder than most commercial real estate businesses. Coworking spaces’ flexibility is great for the customer but very hard for the space manager! There are always members leaving the space and you must constantly attract new members to fill in the space. All the time. Every day. Building a big funnel of new prospect members is hard though. Very hard!

Of course, in 2024, you can automate huge parts of the sales and marketing processes and leave only the exciting parts to your teams. One of the best ways to streamline your go-to-market is to rely on an industry-leading, easy-to-use,  sales CRM (customer relationship management) system, such as HubSpot. For best outcomes, it’d better be integrated with an industry-leading, flexible membership management system built for coworking and flex spaces, such as OfficeRnD Flex.

Sales CRM for Coworking Spaces with HubSpot

HubSpot CRMHubSpot is one of the global leaders in offering CRM software for small and medium-sized businesses! It’s an incredibly easy-to-use software to manage prospects and pipelines, bundled with rich automation and workflows, powerful forms, email tracking, task management, and so much more. The most exciting part is the incredible extensibility options.

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot’s connected platform enables you to grow your business faster by focusing on what matters most: your customers.

We use HubSpot extensively at OfficeRnD and we love it. Its ease of use is best-in-class. It’s powerful, but not too much to drown you in endless admin and backend work. It doesn’t require heavy customization, nor does it require a CRM consultant to implement it for you. Of course, for the best outcomes you can hire a HubSpot expert from their wide network.

The best part is that it also has a free version for easier entry! Then, you can grow with it and add more when you need it.

All of these make HubSpot one of the best options for small and large coworking and flex space operators!

Coworking Marketing Automation

The HubSpot Marketing Hub is an all-in-one marketing automation software. Marketing automation is an absolute must-have software for running coworking or flex space operations at scale! You have to always be selling and you need to always be filling the funnel with potential members. All the time. You can’t do this manually in 2024. Marking is getting more and more sophisticated and automated.

You also need to be everywhere to meet your new potential members and deliver your message.

  • You must push this beautiful newsletter out every week. You need to engage your prospects.
  • You need to be on top and automate your social presence.
  • You need to create and manage different campaigns that you can optimize and A/B test for better outcomes.
  • You should segment and manage your prospects into different buckets.
  • You should have automated emails sent to these prospects based on their bucket or where they are in the sales process.
  • You should run paid ads and manage them properly.
  • You may also use AI to help with all of that.
  • You can rely on easy-to-build, high-quality reports.

HubSpot started with marketing automation and it’s fairly easy to say that HubSpot’s Marketing Hub is one of the world’s best marketing systems out there. It’s probably more powerful than you need for a start but the best news is that you can start simple and free and build up from there!

It’s all connected to the Sales Hub, which allows for easier management of the entire sales funnel.

Integrated Sales, Marketing and Operations Platform

The best coworking management systems, such as OfficeRnD Flex offer very advanced integrations with the Sales CRM solutions, such as HubSpot. You may find that some coworking software solutions offer built-in Sales tools to manage pipelines and other parts of the sales process, however, they are far from a robust Sales system.

At OfficeRnD, we prefer integrating with the best marketing and sales systems rather than trying to build one. We dedicate huge effort to making our integration with HubSpot as robust and feature-rich as possible. We introduced the integration a few years ago and have been consistently updating it and making it better and better. We have hundreds of coworking operators using OfficeRnD in combination with HubSpot.

coworking crm dashboardThe main benefits of the integration are:

  • Sync Contacts – we will use an advanced algorithm to sync two ways your members (both Contacts and Companies) and prospects to and from HubsSpot instantly. The system can sync custom properties, statuses, and any other property of contact of a company both ways.
  • Sync Opportunities – furthermore, the integration will sync opportunities between the two systems.

For example, suppose a member signs up via your OfficeRnD member portal makes a booking via the public calendar, or signs up for a tour. In that case, it will automatically be added to HubSpot.

Furthermore, the integration works flawlessly in a multi-location environment.

We’re always constantly improving the integration and planning to introduce many more objects to sync two ways and further automate the sales and marketing processes.

Setup the Sales & Marketing Automation

Getting started with OfficeRnD Flex and HubSpot is fairly straightforward. You can learn more about how to get started with the integration here.

If you’re not using OfficeRnD already, sign up for a free 14-day OfficeRnD Flex trial to get started and try out our platform today!

We’d love to hear your feedback and ideas on how to improve our HubSpot integration. Please, reach out to [email protected] if you have questions or [email protected] if you want to discuss our future product plans.

Miro Miroslavov
CEO and Co-founder of OfficeRnD
Miro Miroslavov is a software engineer turned into a tech entrepreneur. In 2015 he co-founded OfficeRnD - a leading flex space and hybrid work management platform. As a CEO at OfficeRnD, he grew the company from inception to a leading software vendor that serves thousands of customers worldwide. He is a big fan of flexible working and is on a mission to "Making Flexible Working the Way of Working".